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100 Mind-Blowing Branding Secrets Revealed: Uncover the Hidden Gems That Will Revolutionize Your Marketing

Fahri Karakas
22 min readOct 13, 2023
Photo by Nik Shuliahin 💛💙 on Unsplash

Brands and branding play a critical role in today’s business landscape. Here are some stats, predictions, and the significance of brands and branding:

  • Consumer Trust: According to Edelman’s Trust Barometer, 81% of consumers say that trust in a brand is a deciding factor in their purchase decisions. Building a strong brand helps establish trust and credibility among consumers.
  • Financial Value: The brand value of leading companies is continuously rising. The top 100 global brands have a combined value of over $2 trillion, as reported by Interbrand’s Best Global Brands report.
  • Competitive Advantage: A strong brand differentiates a company from its competitors and helps create a unique selling proposition. According to McKinsey, 85% of business leaders believe that building a strong brand is crucial for long-term success and competitiveness.
  • Customer Loyalty and Advocacy: A study by Brand Keys found that loyal customers are 5 times more likely to repurchase, 5 times more likely to forgive mistakes, and 4 times more likely to refer the brand to others. A strong brand fosters customer loyalty and advocacy.
  • Employee Engagement: Employees who are aligned with a strong…

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Fahri Karakas
Fahri Karakas

Written by Fahri Karakas

Associate Professor in Business & Leadership at University of East Anglia. Passionate about doodling, imagination, and creativity. Author of Self-Making Studio.

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