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111 Most Mind-Blowing NASDAQ Company Stories That Will Change How You See Business

Fahri Karakas
29 min readDec 3, 2024
Photo by Radek Grzybowski on Unsplash

The NASDAQ 111: When Business Success Makes No Sense

Do you ever wonder why some companies succeed by breaking every rule in the business book?

Why do others find billion-dollar success in their failures?

Why have some of the most profitable companies never made money from their actual products?

I want to learn more about non-traditional success and innovation stories in NASDAQ.

That is why I created this list. I call it NASDAQ 111.

This is a collection of the most mind-bending, logic-defying business success stories you have never heard.

Why 111?

I have chosen 111 because like these companies’ success stories, the number 111 is slightly off, deliberately imperfect, and somehow more memorable than a round number.

These are stories that will make you question everything you think you know about how companies succeed:
- A coffee chain that makes more money from chemistry patents than coffee
- A potato company that became Wall Street’s most trusted data source
- A dating app that succeeds by keeping people single
- A password manager that grows faster when its competitors…

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Fahri Karakas
Fahri Karakas

Written by Fahri Karakas

Associate Professor in Business & Leadership at University of East Anglia. Passionate about doodling, imagination, and creativity. Author of Self-Making Studio.

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