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21 Actions To Avoid Mediocrity As A Content Creator

Develop Your Own Superpowers

Fahri Karakas
3 min readAug 21, 2024
Photo by John Fowler on Unsplash

Content creation is a highly competitive field. If you want to stand out and make your mark, it’s essential to avoid mediocrity at all costs.

But how can you be original and push the boundaries of creativity?

Below, I present 21 surprising and unexpected actions that will revolutionize the way you work as a content creator.

21 Actions

1. Embrace Structured Chaos: I once spent a month creating content while adhering to a randomized schedule generated by an AI. The unpredictability sparked unprecedented creativity.

2. Practice “Idea Arbitrage”: Regularly immerse yourself in fields completely unrelated to your niche. My best-performing finance article was inspired by a documentary on beekeeping.

3. Cultivate Your “Shadow Audience”: Intentionally create content for the people who dislike your work. This forces you to understand diverse perspectives and strengthens your arguments.

4. Implement “Forced Obsolescence”: Delete your most successful piece of content every quarter. This prevents complacency and pushes you to constantly innovate.

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Fahri Karakas
Fahri Karakas

Written by Fahri Karakas

Associate Professor in Business & Leadership at University of East Anglia. Passionate about doodling, imagination, and creativity. Author of Self-Making Studio.

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