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23 Opportunities Hiding in Plain Sight (While Everyone Else Complains)

Your generation thinks opportunities are scarce because you’re looking for the wrong things. While you’re waiting for someone to hand you a golden opportunity, millionaires are being minted from the “problems” you complain about daily. Here’s how to train your brain to see opportunities where others see obstacles — and how to capitalize on them before anyone else notices.

12 min readOct 10, 2025

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Photo by Zanyar Ibrahim on Unsplash

The Opportunity Blindness Epidemic

Here’s why you’re missing opportunities:

You’re looking for what opportunities looked like 20 years ago.

You expect opportunities to look like:

  • Job postings for “dream jobs”
  • Obvious business ideas with clear demand
  • Perfect timing with no competition
  • Established markets with proven models
  • Risk-free ventures with guaranteed returns

But today’s real opportunities look like:

  • Problems everyone complains about…

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Fahri Karakas
Fahri Karakas

Written by Fahri Karakas

Associate Professor in Business & Leadership at University of East Anglia. Passionate about doodling, imagination, and creativity. Author of Self-Making Studio.

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