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The 15-Minute Attention Architect

The Counter-Intuitive System to Reclaim Your Mind in the Age of AI

Fahri Karakas
9 min readNov 11, 2024
Image Created by Author, in ChatGPT

You now have free and instant access to all of humanity’s knowledge in your cell phone and on your screens.

You follow countless geniuses, entrepreneurs, thought leaders, celebrities, investors, and philosophers who constantly share their insights and wisdom with you.

You are witnessing a Cambrian explosion of intelligence where everyone is a blogger, video maker, entrepreneur, teacher, storyteller, and content creator.

Yet, everything feels exhausting and your attention span is now shorter than a monkey’s. You are surrounded by “weapons of mass distraction” that threaten your mental wellbeing, productivity, creativity, and wealth.

You see the worrying signs everywhere:

  • You receive hundreds of emails every day, and your phone is prompted with updates, notifications, calendar alerts, meeting reminders, and messages every God damn minute. You end up checking your phone 100+ times every day. 100+ distractions that actually cost you a fortune.
  • You have more than 80 tabs open on your Chrome browser, and you are always lost among them.
  • You are tempted by too many Medium articles (with bombastic titles)…

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Fahri Karakas
Fahri Karakas

Written by Fahri Karakas

Associate Professor in Business & Leadership at University of East Anglia. Passionate about doodling, imagination, and creativity. Author of Self-Making Studio.

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