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The 9-Second Rule: How Top Performers Create Success While Everyone Else Is Still Planning
What if everything we have been taught about achievement is fundamentally wrong?
After a decade studying the world’s top performers — from Nobel Prize winners to billionaire founders to Olympic gold medalists — I have discovered something they all understand that most people miss:
Success isn’t built in hours, days, or months. It’s built in seconds.
I call it The 9-Second Rule. And it’s about to change how you approach every area of your life.
1. The neuroscience discovery that invalidates most productivity systems
When I studied peak performers, I have made a revolutionary discovery:
The brain makes decisive commitment decisions in just 9 seconds.
After that? The rational mind creates elaborate justifications for what was actually decided instantly.
This explains why Jeff Bezos, worth $200+ billion, says:
“Most decisions should probably be made with somewhere around 70% of the information you wish you had. If you wait for 90%, in most cases, you’re probably being slow.”