Member-only story
The Ultimate Showcase: 100 Mind-Blowing Advertisers Shaping The Future Of Advertising
26 min readNov 13, 2023
What makes great advertising? I wanted to explore this question by using the powers of AI. In this post, we will learn about top 100 advertising gurus and their mind-blowing work.
There are many advertising campaigns that are impactful, creative, and effective. Some notable examples are below:
- Apple — “Think Different” campaign: Apple’s “Think Different” campaign showcased iconic figures who changed the world such as Einstein, Gandhi, and Picasso. The mind-blowing aspect was that the campaign didn’t showcase any product features or specifications. Instead, it focused on inspiring people to think differently, which resonated with their audience emotionally, leading to increased brand loyalty and sales. This campaign received numerous accolades, including the Grand Effie Award in 1998, and it was followed by Apple’s tremendous turnaround from near bankruptcy to becoming one of the most valuable companies in the world.
- Nike — “Just Do It” campaign: Nike’s “Just Do It” campaign revolutionized sports advertising by inspiring people to push their limits. A captivating example is their 2018 ad featuring Colin Kaepernick, the NFL player who took a knee during the national anthem to protest racial inequality. This unexpected endorsement sparked intense…