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Why You Should Read “27 Essential Principles of Story” by Daniel Joshua Rubin

Master the Secrets of Great Storytelling, from Shakespeare to South Park

Fahri Karakas
5 min readNov 23, 2024
Photo by Daniel Schludi on Unsplash

What if the secrets of masterful storytelling — from Shakespeare to South Park — could be broken down into clear, actionable principles?

Daniel Joshua Rubin reveals a revolutionary truth: Great storytelling isn’t mystical talent — it’s a learnable science with predictable patterns. Drawing from sources as diverse as Hamlet and Harry Potter, he deconstructs the DNA of compelling narratives.

The Plot Revolution

Most writing books give vague advice. Rubin reveals concrete principles, starting with plot fundamentals:

1. Drop the Hammer (from Hamlet)
— Begin with explosive impact
— Create immediate stakes
— Force immediate engagement

2. Connect with “Therefore,” Not “And” (from South Park)
— Every scene must cause the next
— Remove random sequences
— Build inevitable momentum

3. Escalate Risk (from Pulp Fiction)
— Raise stakes continuously
— Make each decision more crucial
—…

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Fahri Karakas
Fahri Karakas

Written by Fahri Karakas

Associate Professor in Business & Leadership at University of East Anglia. Passionate about doodling, imagination, and creativity. Author of Self-Making Studio.

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