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Why You Should Read “Building a StoryBrand” by Donald Miller
Clarify Your Message So Customers Will Listen
What if your business is failing not because of your product, but because of your message?
Donald Miller reveals a stunning truth: Most companies waste millions on marketing because they’re positioning themselves as the hero when they should be the guide.
The Hero Mistake
Here’s the billion-dollar insight that changes everything: Your customer is Luke Skywalker. You’re Yoda.
Most brands position themselves as:
- The hero of the story
- The star of the show
- The center of attention
- The main character
- The one to celebrate
Miller reveals why this kills sales: “Customers aren’t looking for another hero. They’re looking for a guide.”
The Story Framework
The human brain is wired for story. Miller decodes the universal story elements that all customers respond to:
The Critical First Steps:
1. Clear Character Focus
“If 12 minutes into The Bourne Identity the audience still doesn’t know exactly what Jason Bourne wants…