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Why You Should Read “How to Fly a Horse” by Kevin Ashton

Fahri Karakas
4 min readNov 24, 2024
Photo by Helena Lopes on Unsplash

Everything you believe about creativity is a myth.

Kevin Ashton, who coined the term “Internet of Things,” reveals a stunning truth:

Creation isn’t about genius moments or divine inspiration — it’s about the relentless power of “no.”

The Creative Myth Shattered

Most people think creativity is about:
- Sudden inspiration
- Natural talent
- Brilliant insights
- Lucky breaks
- Magical moments

The breakthrough revelation: It’s all wrong.

The Power of No

Here’s the game-changing insight: The most creative people aren’t the ones with the best ideas — they’re the ones who guard their time most fiercely.

Evidence from the masters:
- Peter Drucker: Refuses all “helpful” requests
- Saul Bellow: Declines to participate in studies
- György Ligeti: Too busy creating to discuss creating
- Charles Dickens: Rejects even “half an hour” interruptions

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Fahri Karakas
Fahri Karakas

Written by Fahri Karakas

Associate Professor in Business & Leadership at University of East Anglia. Passionate about doodling, imagination, and creativity. Author of Self-Making Studio.

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