Why You Should Read “Scale” by Geoffrey West

The Universal Laws of Life, Growth, and Death in Organisms, Cities, and Companies

Fahri Karakas

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Photo by Markus Spiske on Unsplash

What if a mouse, an elephant, and your city all follow the same mathematical laws?

Geoffrey West, a pioneering physicist, reveals a stunning truth:

Despite their apparent complexity, all living systems — from mammals to cities to companies — follow simple, predictable scaling laws.

The Mammal Mathematics

Here’s the revolutionary discovery that changed biology: If you know an animal’s size, you can predict everything about it.

The “Quarter-Power” Law:
- Every doubling of animal mass leads to:
— 25% increase in efficiency
— 25% longer lifespan
— 25% slower heart rate
— 25% more efficient circulation

The shocking truth: A mouse’s heart beats 500 times a minute while an elephant’s beats just 28 times, yet both species get about 1.5 billion heartbeats in a lifetime.

The Size-Lifespan Connection

West reveals the mathematical beauty behind life:
- Mice live for 2–3 years
- Cats…

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Fahri Karakas
Fahri Karakas

Written by Fahri Karakas

Associate Professor in Business & Leadership at University of East Anglia. Passionate about doodling, imagination, and creativity. Author of Self-Making Studio.

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